About Us

We are Taste of the Land, and this is our story

At New Family Farms, we’re more than just a second-generation farm—we’re a family with a passion for doing things right. My father, Shane New, has always been at the forefront, guiding our farm through its many phases. From sod farming to cash crops, with a steady cattle operation alongside, Shane’s journey has been one of constant evolution. But even with success, he never stopped searching for something more meaningful.

That search led him to regenerative agriculture. I’m not exactly sure how Shane stumbled upon it, but when he did, it was like a spark was lit. Suddenly, our family conversations were filled with talk of soil health, biology, and the role of animals in healing the land. Shane’s enthusiasm was contagious, and soon, we were all on board.

What started as simple cattle movements became hands-on lessons in nurturing the earth. We didn’t just add more pastured layers; we expanded our vision. Pigs, bees, lambs, and even our trusty sheepdog, Shep, joined the farm. Each animal plays a vital role in enriching our soil, boosting plant diversity, and ultimately providing our customers with wholesome, well-raised products.

Our mission is clear: to produce the most nutrient-rich and flavorful foods by embracing the diversity of our farm’s ecosystem. After all, you are what you eat, and the same goes for your food and what it consumes. This belief is the heart of our brand, Taste of the Land. We’re proud to offer products that not only taste incredible but are also better for you, the animals, and the earth itself.

- The New Family